In the Mirror of Genre:  Students Write this World
Nancy Kaplan's Mission Statement

It's probably obvious why all of this matters, but I think that Nancy Kaplan captures the urgency of it best in her article "E-Literacies: Politexts, Hypertexts, and Other Cultural Formations in the Late Age of Print." For me, this issues a challenge.  We need to do more than read books on efficient hypertext design.  We need to become actively involved in discovering how web texts perform in a living social space, and to learn how to use that knowledge to empower students to construct their own web texts with full rhetorical understanding.  Since web text is evolving faster than we can ever hope to understand, this task is of course impossible.  But that has never stopped rhetoricians before.
More of Kaplan's mission statement
Kaplan's full article "E-Literacies"