General References on Survey Research

This compilation is part of a list started by Alan Dennis, University of Georgia, in response to a query sent via ISWorld Net, asking for suggested readings on the subject of survey research, suitable for a PhD seminar on the topic. The annotations on some citations are those of the original submitters. We have since extended it to other general material on surveys as our site has evolved.

Your comments, corrections, and suggestions for additions are most welcome.

Aday, L., Designing and Conducting Health Surveys: A Comprehensive Guide, San Francisco, Jossey-Bass, 1989.

Alreck, P. L. & R. B. Settle, The Survey Research Handbook, Homewood, Illinois: Irwin, 1985.

Babbie, E. R., Survey Research Methods, Belmont, CA: Wadsworth, 1990. [Earl Babbie's statistics books have good chapters on survey research methods.]

Blauner, B., Alienation and Freedom: The Factory Worker and His Industry, Chicago: University of Chicago Press, 1964. [A classic example of how to combine statistics with qualitative research and to define constructs in such a way that they are meaningful.]

Bradburn, N. M. and S. Sudman, Polls and Surveys: Understanding What They Tell Us, San Francisco, Jossey-Bass, 1988. [Their book is considered a classic.]

Burrell, G. and G. Morgan, Sociological Paradigms and Organisational Analysis, London: Heinemen Education Books, Ltd., 1980

Converse, J. M. & S. Presser, Survey Questions: Handcrafting the Standardized Questionnaire, Beverley Hills, Sage, 1986.

Cooper, D. R. and C. W. Emory, Business Research Methods, Chicago: Irwin, 1995 (Fifth edition). [This book gives a good overview of research approaches and has several good chapters on survey methods and survey instruments.]

Devellis, R. F., Scale Development: Theory and Application, Newbury Park, CA: Sage, 1991.

Dillman, D. A., Mail and Telephone Surveys: The Total Design Method, New York: Wiley-Intersciences, 1978. [In particular this book addresses the practical aspects of survey administration and has excellent suggestions on how to improve response rates.]

Durkheim, E. Suicide, a Study in Sociology, Glencoe, Illinois: Free Press, 1951. [It has been suggested that everyone who does survey research ought to have read this.]

Fink, A., The Survey Research Handbook - How to Conduct Surveys: A Step-by-Step Guide, Beverley Hills: Sage, 1983.

Fowler, F. Jr., Survey Research Methods, Newbury Park, CA: Sage, 1993.

Huff, D., How to Lie with Statistics, New York: Norton, 1954. [An old paperback classic.]

Kalton, G., Introduction to Survey Sampling, Newbury, CA: Sage, 1983.

Kerlinger, F. N. "Survey Research," In Foundations of Behavioral Research in Education, New York: Holt, Rinehart, and Winston, 1986.

Liefeld, J. P., "Response Effects in Computer-Administered Questioning," Journal of Marketing Research, 1988, 25, pp. 405-409.

Liefeld, J. P., "Response Effects in Computer-Administered Rating Scales," In C. Duhaime (ed.), Proceedings of the Administrative Sciences Association of Canada, 1992, 13, pp. 117-126.

Newbury Park, California: Sage Publications, [Sage has other small books in their "Survey Research Kit." In addition they have 80+ titles in their "Quantitative Applications in the Social Sciences" series. Their telephone number is 805-499-9774.]

Potosky, D. and P. Bobko, "Computer Versus Paper-and-Pencil Administration Mode and Response Distortion in Noncognitive Selection Tests," Journal of Applied Psychology, 1997, 82, pp 293-299.

Preschel, B. M., "Indexer Consistency in Perception of Concepts and in Choice of Terminology," Columbia University Dissertation, 1972, Eric Document #0639842. [Preschel's method is very easy to apply and gives a simple way of comparing the agreement among researchers in their selection of construct names.]

Rossi, P. H., J. D. Wright, & A.B. Anderson (eds.), Handbook of Survey Research, New York: Academic Press, 1983.

Rubenstein, S. M., Surveying Public Opinion, Belmont, CA: Wadsworth Publishers, 1994.

Salant, P. & Dillman, D. A., How to Conduct Your Own Survey, New York: Wiley, 1994. [A practical book and very good update to Dillman's earlier work.]

Scheaffer, R. L., W. Mendenhall, & L. Ott, Elementary Survey Sampling, Washington, D.C.: Duxbury Press, 1995.

Weisberg, H. F. J. A. Krosnick, & B. D. Bowen, Introduction to Survey Research and Data Analysis, Glenview, Illinois: Scott, Foresman and Company, 1989.